A New Ullr Adventure

UllrTec is made by the same skilled craftspeople as Frost River

Ullr Cooler Meet Frost River.

Duluth, Minnesota's manufacturer, Superior TECH acquired the Cordura constructed cooler company and now, under the new name of UllrTec, is creating Ullr's insulated packs alongside Frost River's waxed canvas and leather goods. 

Superior TECH LLC is continuing cooler crafting and adding new products to the UllrTec line as it expands the brand into outdoor gear industry! Expect to see exciting and new designs to come in the form of packs, straps and accessories built to keep up with any outdoor adventure. 

While we have many new, invigorating products and accessories coming soon, we will never forget the Ullr roots; keeping beer cold. So, follow along as we look to stay true to our name, and break some barriers in the cold beverage industry. Be Cooler with Ullr!

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